We were recently made aware of a rather snazzy innovation developed in Sweden’s urban biking scene by our pal Lyndsey on our Facebook page.

It’s definitely worth a share – and despite the incredible title, it’s not an early April Fools story.


Helmets are a faff. A life-saving faff – but a faff nonetheless. They’re generally quite uncomfortable, bulky to lug around and annihilate all carefully crafted hairstyles.

Enter the Hövding – a bicycle helmet unlike anything else we’ve seen out there as it’s not really a helmet at all, it’s a collar with an airbag that is triggered when you fall off your bike.

It’s one of those why-hasn’t-this-been-done-before inventions.


Cycling safety collar


To buy one will set you back €399 with trendy shells available from €59.


The company founders say the ‘Hövding is a practical accessory that’s easy to carry around. It’s subtle in design and it will save your life’.


Check out this video for their inspiring story:



Hats off to them.