We were recently made aware of a rather snazzy innovation developed in Sweden’s urban biking scene by our pal Lyndsey on our Facebook page.
It’s definitely worth a share – and despite the incredible title, it’s not an early April Fools story.
Helmets are a faff. A life-saving faff – but a faff nonetheless. They’re generally quite uncomfortable, bulky to lug around and annihilate all carefully crafted hairstyles.
Enter the Hövding – a bicycle helmet unlike anything else we’ve seen out there as it’s not really a helmet at all, it’s a collar with an airbag that is triggered when you fall off your bike.
It’s one of those why-hasn’t-this-been-done-before inventions.
To buy one will set you back €399 with trendy shells available from €59.
The company founders say the ‘Hövding is a practical accessory that’s easy to carry around. It’s subtle in design and it will save your life’.
Check out this video for their inspiring story:
Hats off to them.