Sweden has loads of great adventure opportunities, from beautiful walks in summer to dog-sledding and skiing in winter. Nature Travels take full advantage of this wonderful country, and here they introduce themselves to the Much Better community!

1. Who are you and your team (name, age, where you are from?)
Nature Travels Ltd is owned and managed by Bob and Sofia Carter. Bob is British, Sofia Swedish (from the Stockholm Archipelago). We have both lived and worked in Sweden for many years and, after spending 5 years in Switzerland, relocated to the UK and founded Nature Travels. We are now in our sixth year, having celebrated our fifth birthday in March 2011.
The third member of the Nature Travels Team, Andrea, sadly left us to return to Austria in July and our new member of staff will be starting with us in September, so their identity will be revealed shortly!
2. What inspired you to start, and how long have you been doing it?
Sofia previously worked in restaurant and hotel management in Sweden, Bob in language travel and IT, and we have both always had a private interest in ecotourism, conservation and a wide variety of outdoor activities. We felt strongly that Sweden was very much underrepresented as a destination for world-class outdoor activities, not only in winter but also in summer. We felt that attractions such as a city break to Stockholm or trip to the Ice Hotel were well-known, but that the wonderful opportunities for canoeing, kayaking, horse riding, hiking, ski touring and dog sledding were comparatively little-known, especially in the UK. It is our mission to enable more travellers to discover the beauty, variety and vastness of Sweden while maintaining a strong focus on sustainable practices.
3. Why did you choose Sweden?
For many reasons. We love Sweden and know the country, its culture, language, landscape and the range of activities it has to offer, and believe that we can legitimately claim to be UK experts on outdoor and ecotourism activities in Sweden. We believe the country has huge potential as an outdoor destination and are enjoying helping more and more travellers discover its delights. In 2011, around 1200 clients travelled with us, and we have consistently grown beyond our projections since we started trading in March 2006. Sweden is also a world-leader in sustainable tourism practices, giving us a choice of quality local partner companies with which to work. For an overview of the following activities on Much Better Adventures, please see:
Dog sledding [link text to http://www.muchbetteradventures.com/listing/view/568/dog-sledding-in-swedish-lapland]
Sea kayaking [link text to http://www.muchbetteradventures.com/listing/view/570/archipelago-sea-kayaking-in-sweden]
Hiking [link text to http://www.muchbetteradventures.com/listing/view/570/archipelago-sea-kayaking-in-sweden]
4. What makes you muchbetter?
We work only with small, locally-owned ecotourism partner companies in Sweden, many of whom would be unable to work with larger tour operators due to the nature or size of their business. All guides and other staff are local and we adhere to strict environmental practices both here in the UK and when selecting local partners. For more information on Nature Travels ecotourism policy, please see http://www.naturetravels.co.uk/ecotourism.htm
5. Insider tip for your area
When travelling by train in Sweden, wait until just within 90 days of travel to book your tickets. Fares will be much cheaper than if booking further in advance. But book as soon as possible within 90 days, because the lowest fares are limited availability!
6. What is the view from your office window? Please include a photo!
This is a lovely Peregrine Falcon (we think) paid a visit to the office garden a while ago!

Who are you and your team?

Nature Travels Ltd is owned and managed by Bob and Sofia Carter. Bob is British, Sofia Swedish (from the Stockholm Archipelago). We have both lived and worked in Sweden for many years and, after spending 5 years in Switzerland, relocated to the UK and founded Nature Travels. We will begin our seventh year of trading in March 2012. The third member of the Nature Travels Team is Viki, whose main area of responsibility is dealing with customer enquiries and bookings.

What inspired you to start, and how long have you been doing it?

Sofia previously worked in restaurant and hotel management in Sweden, Bob in language travel and IT, and we have both always had a private interest in ecotourism, conservation and a wide variety of outdoor activities. We felt strongly that Sweden was very much underrepresented as a destination for world-class outdoor activities, not only in winter but also in summer. We felt that attractions such as a city break to Stockholm or trip to the Ice Hotel were well-known, but that the wonderful opportunities for canoeing, kayaking, horse riding, hiking, ski touring and dog sledding were comparatively little-known, especially in the UK. It is our mission to enable more travellers to discover the beauty, variety and vastness of Sweden while maintaining a strong focus on sustainable practices.

Why did you choose Sweden?

For many reasons. We love Sweden and know the country, its culture, language, landscape and the range of activities it has to offer, and believe that we can legitimately claim to be UK experts on outdoor and ecotourism activities in Sweden. We believe the country has huge potential as an outdoor destination and are enjoying helping more and more travellers discover its delights. In 2011, around 1200 clients travelled with us, and we have consistently grown beyond our projections since we started trading in March 2006. Sweden is also a world-leader in sustainable tourism practices, giving us a choice of quality local partner companies with which to work.

What makes you muchbetter?

We work only with small, locally-owned ecotourism partner companies in Sweden, many of whom would be unable to work with larger tour operators due to the nature or size of their business. All guides and other staff are local and we adhere to strict environmental practices both here in the UK and when selecting local partners. You can see our Sustainability Policy here.

Insider tip for your area

When travelling by train in Sweden, wait until just within 90 days of travel to book your tickets. Fares will be much cheaper than if booking further in advance. But book as soon as possible within 90 days, because the lowest fares are limited availability!

What is the view from your office window?

This is a lovely Peregrine Falcon (we think) paid a visit to the office garden a while ago!

You can check out the following Nature Travels’ adventures here; Dog sleddingin Lapland,Archipelago Sea kayaking, Hiking on Kings Trail an in Serak.