Fresh Air is Free how will you travel to your next adventure?
UK sustainable tourism charity Nurture Lakeland has recently launched a new campaign called Fresh Air is Free’ to reduce car travel in tourism in the English Lake District. The campaign will provide local accommodation providers with free information to help their guests give their car a holiday during their stay.
Currently most visitors to the Lakes drive an astonishing 50 miles per day on average once they have arrived for their holiday. Yet 48% of holiday makers say that they would prefer to give up their car entirely when they arrive in the Lake District. So why do visitors travel so many miles?
Fresh Air is Free has found that in most cases this is down to a lack of information about the wonderful places they can visit right on the doorstep of their accommodation.
To remedy the problem Fresh Air is Free project staff will be working with local hoteliers, B&B owners and campsite managers to identify what it is their visitors love to do. Nurture Lakeland will then produce bespoke mini-guides to help visitors do those things without using their car. The mini-guides will be produced for environmentally aware accommodation providers who are supporting conservation, entirely free of charge.
Fresh Air is Free provides a unique solution to reducing visitor car travel and their carbon footprint, as it reaches tourists within their accommodation and provides solutions appropriate to them and most importantly, desirable to them.
Working with accommodation businesses is an excellent location for delivering resources such as these, because, as Amy McLoughlin from Nurture Lakeland says: “They have a vested interest in the environment, in carbon reduction, congestion reduction and could be the most effective way of disseminating information to guests and providing sensible alternatives to car travel”.
Whether visitors are coming to the area for relaxation or adventure, there are ways of achieving this without using the car. Visitors are being urged to stretch your legs and explore whats on your doorstep.
The campaign is working with businesses in the four popular tourist hubs of Ambleside, Keswick, Bowness-on-Windermere and Coniston. Sustainability staff from Nurture Lakeland will be working with a collection of accommodation providers from each area, providing them with free bespoke resources to help guests explore the area by the best means possible – on foot, by boat or bike.
The aim of the campaign is to reduce visitor car travel by 20% amongst participating businesses. The local benefits from this will help protect the beautiful landscape that draws millions of people each year; safeguard Cumbrias delicate environment and improve the visitor experience by reducing congestion.
The campaign, along with other sustainable tourism initiatives, recently received international recognition and won Nurture Lakeland the high profile Virgin Holiday’s Responsible Tourism Award for Best Destination. This prestigious award was granted for the dedication of Nurture Lakeland to promoting sustainable tourism throughout Cumbria – safeguarding the environment and the economy.
Interested in visiting the Lake District?
Check out all the friendly, local and independentAccommodation inthe Lake District, Walking and cyclingHolidays inthe Lake District,Climbing and cycling Schools inthe Lake District,Local Guides inthe Lake District, theRestaurants and PubsandShops inthe Lake District.
You can contact them all direct through us to avoid commissions. We are working with them to discover who is alreadymuchbetter, and help others to get there.
You can also search for a place to stay throughNurture Lakelandwho have a list of fantastic accommodation providers that are doing their bit for the environment.
These businesses are members ofNurture Lakeland, interested in sustainable tourism and may be fundraising for conservation projects in the area.
Know somewhere else? Let us know bysuggesting a place.
Or, if you like Amy fromNurture Lakelandhere, know theLake Districtlike the back of your hand and would you like to add pictures, videos or more information to this guide, get in touch and leave your comments!