How to get more bookings?

We recently circulated some handy booking stats to our members, and a look at what’s next for us.

Want to take advantage of more bookings? Who wouldn’t?! We’ve looked at the trends and spoken to all the best performers. Here are the top tips:

Invest in photography

It makes a huge impact. More on that here.

Reply fast

Even if it is to decline the enquiry. Customers are always impressed, and often come back with new requirements you can help with.

But not too fast!

Customers love Much Better Adventures for finding friendly, personal and expert local operators. Quick, rushed, officious replies can do more harm than good!

Follow up

Once you have sent a quote, pop the customer a message a day later to see if they have any questions. You can quickly find out their hesitations, and often turn it around.

Keep availability up to date

It pushes you higher up search results, and means less wasted enquiries. How to manage availability.

Check your prices

How do they compare to others in the area? Undercutting isn’t necessary, but being a few £ higher than others for no obvious reason can be a killer. Don’t forget our Best Price Guarantee either (see terms).

Check your products

Are they detailed, accurate and do they cover all the little details about your service, pricing, the accommodation and local area? Customers will prioritise the ones that don’t leave them with doubts or uncertainties. See ‘How to manage your products.’

Game the system!

Our reputation relies on the customer experience, so our matching algorithms are set to prioritise those that reply quickly to customers (even when it is a no), have up to date availability, and convert enquiries into bookings at a higher rate.

We hope that helps. Do you have a top tip or suggestion for us that would help you? Email or pop it in comments below 🙂

Better photos = More bookings

It’s a no-brainer that a great set of photos make can make the difference between a customer choosing to click ‘Book’ or leaving the page.

Customers use our site because they are in the mood to book an exciting trip or an escape so it’s important that the visuals on your products reflect this. It’s not surprising that the most popular products on our site have strong visuals.

Studies indicate that ‘70% of customers rely on photos’ to learn about a holiday. User testing that we’ve done have shown that it’s the first thing people look for when browsing their options and good images keep users far more engaged and encourage them to read more and enquire.

Good practice

As a minimum, if your products are accommodation-based they should:

  • Always include images of the outside the accommodation (covered in snow if it’s a ski product, and doused in sun for summer products)
  • Always include all rooms and bedrooms in the property
  • Always include all major features (eg. hot tubs, details)
  • Always include images of the service (eg. great pictures of your food)
  • Always include floorplans


  • Uploading fewer than 5 images
  • Stretched or blurry images
  • Using stock imagery

How to check and change your photos

Head to your Products page in Manager and click ‘edit’. This will take you to a page where you can upload new photos and re-arrange them.

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Scroll down the page and click Add Images. You can then bulk drag and drop your files in.

In terms of order, we suggest putting your very best one first, followed by living rooms, any special features, then bedrooms, food and floorplans at the end.

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Want new photos taken?

We’ve recently sent our resident photographer to some ski chalets with some great results.

Let us know if this is something you’d be interested in having new photos taken of your chalet and we can help arrange this.

If you have any questions about anything please send them to